Bitless and Beautiful Mission Statement
The Bitless and Beautiful mission is to promote a more just and humane world for the domesticated horse and to restore balance, harmony and mutual respect for all.
our philosophy and goals
We seek to raise the collective conscience, and modernize the human-equine relationship to create a more loving, humane, and evolved existence for all.
We are committed to education and raising awareness of the scientific research that supports our mission, and we believe that once educated, humans will enthusiastically embrace an approach that empowers us to work with horses in a compassionate way; without harsh punishment, without equipment that causes pain and fear, and with more attention to the welfare of the horse.
We believe we can increase global wellbeing by eliminating the accepted abuse and cruelty that our beloved equine partners suffer daily all over the planet. We believe much of this abuse occurs at the hands of well-intentioned humans who have been indoctrinated with the archaic belief that we must control the horse, rather than learn how to communicate with him.
The domesticated horse population has been consistently exploited, underrepresented, and underserved, despite being our faithful partners for centuries. We are committed to the belief that by developing, producing, compiling and promoting resources that support the Bitless & Beautiful mission, we can help our global community identify and implement practices that integrate the respect that these horses deserve.
We also understand that competition is a big part of the equestrian experience, and with our IROBE registry, we seek to support athletes who don’t want to compromise their commitment to compassionate training just to comply with competition regulations.
We want to be the change and support the mavericks forging a path toward a more inclusive platform for equine sports.
To learn more about the Bitless and Beautiful philosophy, read our manifesto here.
Explore our website and learn how horses and humans around the world are tapping into the power of compassion. And please send us your stories so we can share!
Please enjoy some highlights from Fiona's journey to a bitless, whipless, spurless experience with her human, Luci
2018 IROBE - Join us!
IROBE competitors in 2018 will compete for beautiful year-end awards in all disciplines, including IROBE Horse & Rider of the Year! Our champion prize package for 2018 includes a beautiful Transcend Bitless Bridle!
Bitless and Beautiful is a 501(c)(3). All donations are tax deductible.